My capstone class competed in the American Advertising Federation's National Student Advertising Competition 2022 where we placed third in our district. 

As Creative Director, I worked with the Account Supervisor and other class leaders to build a comprehensive and cohesive integrated marketing campaign. I organized and led brainstorming and execution for the creative, strategic and presentation elements.  

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I was a writer and designer as needed. I wrote the script and designed the pitch deck with the Account Supervisor. I was part of the presentation team that pitched Expose Yourself to a panel of judges (including a client judge from Meta) in person in Kansas City, MO.

The ask: Get 18-24 year olds to view the Meta Quest 2 as a college essential that keeps them "socially connected and infinitely entertained."

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The solution: College kids are still trying to figure out who they are. The Expose Yourself campaign shows how the Quest 2 provides a risk-free platform for the target to expose themselves to new hobbies which leads to self discovery. Students can find and expose their true selves. The client asked what Meta's provocative role in youth culture was. We delivered literally and metaphorically!

WHEN

Spring 2022