My class competed in the American Advertising Federation's National Student Advertising Competition 2021 where we placed third place in our district.

I was the Lead Copywriter, book writer and designer as needed. I also had the honor of being one of our team's presenters. The judges told us we seemed like a professional pitch team, no big deal!

The ask: Increase brand love as well as new app registrations and reactivations amount 18-19 year olds on Tinder. 

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The solution: The Not a Date campaign hit on Tinder being a space for freedom and exploration. Tinder is anything you want it to be. This campaign was crafted to resonate with a target audience coming into a stage of life with exploration and newfound freedoms. This project allowed for tons of fun copy!